The Hillcrest Mental Health Presidential Challenge

While the Presidential candidates raise awareness for themselves in Iowa, we’re going to raise awareness for mental health advocacy and money for underfunded services.

Make a Pledge

How it Works

We have a challenge for you. It’s called Iowa Cares – The Hillcrest Mental Health Presidential Challenge and it works like this: Every time a declared Presidential candidate makes a visit to Iowa, up until the Iowa Caucuses in early February of 2016, you can pledge any amount of money for every visit to Iowa by any declared candidates. So, if you pledged $5.00 for every visit, and the candidates visited Iowa a total of 200 times, your total pledge would be valued at $1,000, which would be invoiced to you each month based on the exact number of candidate visits that month. *

* Candidate tracking provided by The Des Moines Register and declared Presidential candidates determined by The New York Times.

Why It’s Important

Presidential candidates don’t talk about mental health, they talk about other matters. Yet, mental health advocacy is just as important as these other matters. In fact, one out of every five Iowans is affected by mental health disease, and we want to bring this to the forefront, not keep it hidden from discussion. Perhaps we can get the conversation started. Perhaps a journalist or two will ask the candidates some questions about mental health issues.

Where Your Donations Go

All proceeds for Iowa Cares – The Hillcrest Mental Health Presidential Challenge will go to fund the dozens of mental health services that Hillcrest Family Services provides in Iowa. Services that help thousands of people each year including Gerald.

Gerald’s Story

Follow the Challenge

Declared Presidential Candidate Visits June 1, 2015 to February 2, 2016

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#Declared CandidateVisits June 1 through Nov 13
1Jeb Bush
2Ben Carson
3Chris Christie
4Hilary Clinton
5Ted Cruz
6Carly Fiorina
7Jim Gilmore
8Mike Huckabee
9John Kasich
10Martin O’Malley
11George Pataki
12Rand Paul
13Marco Rubio
14Bernie Sanders
15Rick Santorum
16Donald Trump
Total visits in all months:361

Pledge Amount x Total Candidate Visits = Your Contribution
(Example: $1 x 100 visits = $100 contribution)

The Number of Times Mental Health Issues Have Been Mentioned By Declared Candidates.


Together, we can add a voice to what has been a very silent discussion about mental health, and hopefully the candidates will enter the discussion too.

Pledge Now

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